Sasi Bureewong

Spearheaded end-to-end UX architecture across 8 major client projects, bridging customer-facing touchpoints with complex backend operational workflows.

Translated high-complexity technical and business requirements into intuitive, enterprise-grade design solutions in cross-functional alignment with Product, Engineering, and Business leaders.

Integrated AI-assisted design and research workflows utilizing modern generative AI tools, accelerating discovery, synthesis, and ideation turnaround by an estimated 35%.

Facilitated design sprint workshops and mentored junior-to-mid designers, establishing consistent UX standards and interaction patterns across multi-disciplinary squads.

Architected core digital banking user journeys and features for ttb Touch, directly serving an active user base of 5M+ customers nationwide.

Directed information architecture, detailed journey mapping, wireframing, and interactive prototyping to resolve critical friction points across everyday banking tasks.

Conducted continuous usability testing and synthesis to inform iterative UX enhancements, driving higher user satisfaction and completion rates across key flows.

Partnered closely with Agile delivery squads comprising Product Owners and Engineers to ensure high-fidelity design implementation and rapid sprint delivery.

Owned end-to-end UX delivery across regional e-commerce platforms spanning multiple Southeast Asian markets from preliminary research to final production rollout.

Formulated optimized user flows, wireframes, and interactive prototypes backed by quantitative analytics, customer journey studies, and iterative usability testing.

Supervised and mentored an e-commerce design team, providing creative guidance and instituting structured design review processes that elevated deliverable quality.

Redesigned mission-critical mobile banking experiences for SCB EASY, directly enhancing interface usability for a massive user base of 15M+ registered users.

Transformed complex regulatory and financial system requirements into streamlined user flows, high-fidelity wireframes, and interactive prototypes.

Executed usability testing protocols to validate design decisions, lowering transaction friction and improving accessibility for mass-market banking consumers.

Engineered end-to-end shopping journeys for iTrueMart, catering to 1.6M monthly active users and generating approximately 4.6M monthly visits in 2016.

Designed comprehensive site information architecture, intuitive checkout flows, and responsive UI wireframes prior to large-scale Southeast Asia regional expansion.

Collaborated with product and engineering teams to optimize conversion funnels and reduce drop-off rates across key e-commerce browsing journeys.